I first came across the anti-bullying world when I was
working on my research paper. I came to the realization that bullying is much
more prevalent in our school systems than I was aware, and was shocked to learn
the impact it had on both successfully graduating and suicide rates. Because of
this I choose to address bullying as much exigence, particularly bullying
within the schooling systems. I have found many people, like I previously was,
are ignorant of the magnitude of which this is taking place.
Ultimately I had two
intended goals through my video, to create a call for action and to change the
perceptions of reality. By creating a call for action, I would be creating an
army so to speak willing to fight against bullying. This is important because without
people willing to fight to stop bullying it will never end. My other intended
goal was to change perceptions of reality. Often people feel bullying is not
such a big deal, apart of growing up they may feel, but through my video I hope
to change this view. I hope my video shows the viewer that bullying can lead to
violence, and maybe worse, death.
The three main tactics I used were story telling,
polarization, and slogan. My video follows a girl who gets bullied and debates
ending her life. Through this “story” I intended for the audience to grasp the
significance of bullying and thus contribute to the changing of perception. My
next two tactics were used collectively; my slogan was “ARE YOU READY”. You are either ready to end bullying or you
are not, thus making two distinct groups. Those willing to fight for the cause
and those who are not, and by doing so establishing those called to action.
Another quote from the video is “its up to us”; this quote creates an “us”
identity, and therefore creates a “them” as well thus uses polarization.
For my genre I choose to create a PSA video that would be
published on the YouTube website. YouTube I felt would be the best way to get
the message out to the most amounts of people. People of all ages go on YouTube
just browsing random videos. What is also great about YouTube is that you can
link it on other social media websites. The link can be put on Facebook twitter
and ever tumblr, thus having the potential to reach a lot of individuals.
As a public service announcement I knew I would have to
reach the public to alert and inform them of a matter of importance. PSAs are
presented through the media for free, so I knew whatever outlet I choose to put
it on would I have to be costless for my viewers, thus YouTube seemed like the
best location. Location is free for its viewers, and reaches a large audience.
PSA videos are also typically pretty short, so like the free of charge
convention I choose to stick with the short convention and make my video just less
than two minutes.